Why are people protesting against the Boston Consulting Group?

Protesters in multiple US cities are demonstrating against the Boston Consulting Group (BCG) for its role in a new aid distribution system in Gaza. The system, backed by the US and Israel, has been criticized by a United Nations official for allegedly using starvation as a bargaining chip. Demonstrators are demanding accountability from the prominent consulting firm. BCG has also previously faced controversy for its work with Saudi Arabia's Crown Prince Mohammed bin Salman and in Angola.