Israel ranks lowest in global brand index

Israel has ranked last in the Nation Brands Index for the second consecutive year, marking its lowest position in nearly two decades. The decline is attributed to the war on Gaza, with the report noting a significant shift in negative global sentiment extending beyond the government to include Israeli citizens. Perceptions of Israeli exports and products have also ranked lowest, reflecting growing consumer reluctance and boycotts. Other polls from YouGov and Pew Research corroborate this trend, showing a sharp drop in favorable views of Israel in Europe and the United States since October 2023.