A mass unfollowing campaign is targeting UAE-based influencers for 'superficial' lifestyles

A mass unfollowing campaign is targeting UAE-based influencers for promoting lavish and superficial lifestyles. Under the slogan “saving future generations”, social media users are boycotting the so-called "Dubai gang" to end an "era of banality". Campaigners argue this content is trivial, creates a warped view of reality, and distracts from the suffering of Palestinians. The movement's goal is to redirect the spotlight to Israel's war on the Gaza Strip.